Point2 recently announced the acquisition of the listing syndication arm of Point2, operated by Yardi. ListHub, the nation’s foremost listing syndicator and provider of marketing analytics for the real estate industry, operated by Move, will assume Point2’s syndication relationships with 112 MLS’s in the United States to offer the industry a streamlined and unified syndication platform. The combined network will remove duplication of listings currently served by both systems, and will now provide information from more than 600 data sources, and distribute approximately 3M listings nationwide, or close to 85% of residential listings in the country.
The acquisition enables ListHub, as a single, trusted source for online listing syndication and reporting services, to deliver even greater value to MLS’s, broker and real estate publisher websites. Combining the two platforms will reduce listing duplication and data fragmentation, reduce online listing inaccuracy through LisHub’s rigorous requirements, and provide more accurate metrics and measurement of online marketing across numerous websites.
The vision is a single industry platform to manage listing, agent, lead and other analytics information on a single platform, which is an important component for the largest brokerages and franchises that span multiple MLS markets. Once the transition is completed, these listings will be protected under ListHub’s stringent terms that guide the responsible and fair exchange of value between content owners and publishers, while brokers will have a single point of control through their dashboard.
This model offers significant advantages to the industry in improved online listing accuracy, a single platform for MLS’s and their largest brokerages and franchise members, and streamlined service for the publishers who strive to serve the industry through marketing websites and other software solutions, according to Luke Glass, executive vice president of industry platforms for Move.