Tips for Real Estate Agents & Brokers – By following the steps below, you’ll see how things “fall into place” for you and hit the ground running in 2012!
Step 1… IDX Solutions for Realtors
IDX Solution – if you already have an IDX solution that you’re happy with or you can’t have an IDX solution for whatever reason, this step is done and you can continue to Step 2!
If you have an IDX solution that you’re not happy with or are getting one for the first time, you’ll want to do some research (and we’ve already done some for you!) – check out the Newsletter for more details on IDX solutions (scroll down towards bottom – this can save you a lot of time!). Prices can vary and range between $35 and $199/mo depending on what bells and whistles you want. Remember, your IDX is all about the home buyer’s experience while in your site, as well as lead capture.
For those without an IDX solution, most MLS Boards offer a “simple” search URL that you can place in your website (through an iFrame), wherever your website is hosted. It’s minimal, but allows people to search MLS listings.
Step 2… Housing the IDX Solution – This “could” overwhelm you since there’s so many different “website” platforms out there, as well as “open source” platforms such as WordPress, not to mention the websites that IDX solutions provide as well to house the listings and searches.
If you have an IDX solution and are “not” using their housing for your IDX, if they offer a plugin for WordPress, use WordPress for your website, and it will also house the IDX. You can move to Step 3.
For those who do not have IDX, your answer is simple. Point2Agent.com. It has a membership of over 200,00 and they offer “handshake” listings – viewers can still search MLS listings that are part of Point2’s National Listing Service, as well as receive new listing alerts, and you can even showcase listings by type or area even down to subdivision – If you’re a brand new agent with no listings and no budget for an IDX solution, Point2 Agent is the answer, along with the search that your MLS Board might provide. a)
Does my MLS have the syndication for my listings like Point2 Agent does? If you’ve decided on WordPress for your website and you find that your MLS does not have the syndication like Point2 Agent, then you “need” Point2 Agent or ListingHub – I believe each are approx. $20/mo Read An Eye Opening Cost Comparison.
Step 3… Social Media and Viral MarketingSocial Media & Viral Marketing – A MUST-HAVE for 2012 – heck, this was a must-have for 2011!
If you’re not in the social media realm, you’re missing out on an entire market. Even if you don’t consider yourself a “seasoned blogger”, you can still be set-up for success and slowly get into it. But, yes, you WILL have to “get into it” at some point SOON if you don’t want to miss out on the free marketing you’ll have with just a little finger work!
Facebook, Twitter, Linkedin, and the like are prime examples of “social media” platforms that offer “viral marketing” free for their members!
HOWEVER, in order to work “smart” and not “hard” here, feeds can be set up so when you blog, it will feed over to your social media platforms like Facebook and Twitter. Even uploading a video to You Tube can feed! These are just a couple of examples.
Get yourself set-up on Facebook.com, ActiveRain.com (offers free and upgraded membership), Linkedin.com, Twitter.com, YouTube.com – it’s free – and if you’re just not familiar with “connecting” things and blogging, we can set it up for you! 🙂
So there you’ve got it – you’ve got an IDX solution (or alternative) for the buyer’s experience and lead capture, a website for your online presence, and social media for viral marketing.
Yes, I know there are many other “features” for real estate agents and brokers out there – for both your websites and blogs, but the above are the “needs” – the rest are “wants.”