You’ve been in the real estate business for a while and your real estate buddy is retiring and has asked if you’d like to purchase their website. The agent has been successful and it seems like a walk in the park…just take over the site and capture the leads right? WRONG.
The agent’s listings are in the website’s database possibly (if on Point2’s platform) and have “fed” all over the place. I’m not going to mention any names, but my poor clients know who they are and what they all went through to fix that problem! It was a fiasco. Listings were showing up in a big search website under the agent who purchased the website, not the actual brokerage listing the site, or even the agent from that brokerage.
Photos used in the agent’s website – where did they get them? I have another client who knows who they are! Remember that? It was a scare. Got a letter about one of the images on the client’s home page. However, the site’s been through its original owner and 2 designers by this time – it’s been many years.
So that’s my advice to you before you decide to purchase a website from a retiring real estate agent or broker. Content is king, but is it their content?