Designing websites on WordPress since 2011
WordPress started as a platform / system just for blogging, but has evolved into a full content management system and so much more through the thousands of themes and plugins available. On WordPress.Org you can download and install the WordPress software. You need a web host and some time – or you hire someone like me.
Self-hosted WordPress websites use 3rd party plugins (not all free) to integrate extra features that “come with” many real estate website platforms.
WordPress self-hosted websites are not for everyone. There are often updates to WordPress, theme(s) and plugins. You will either be doing these yourself or hiring someone to do your updates. They’re a must.
Neighborhood / City Focus for Realtors
The choice of neighborhood is an important factor for your prospective home buyers. Their lifestyle is as important as the ideal features that they’re looking for in a home – making it essential to have the details of a home as well as information about the neighborhood / city. Considerations such as local schools, amenities, transportation, traffic, crime rates, weather, and the surrounding community are all key aspects of selecting the ideal home and location for home buyers. When creating your custom designed WordPress website, focus is made on creating specific neighborhood / city pages that include these details as well as listings for that neighborhood using IDX listings.
Neighborhood pages also provide optimal indexing by the search engines. Having individual neighborhood / city pages creates the opportunity for specific metatags for that neighborhood instead of a single page with multiple locations, making it more difficult to include all locations in the metatags.